Hi all and welcome to my newsletter!
Dev first is my opportunity to share perspectives on building Developer-first products and go to market.
I’ve been really fortunate to have experience building developer go to market programs at two amazing companies that transformed how developers build applications, MongoDB and Snyk.
Both of those products are so loved by Developers that it made it possible for me to learn a lot about how developers engage with new software, how they gain inspiration from the tools they love and connect with the community.
I now regularly advise founders and developer experience leaders who are building dev-first companies — a side hustle I absolutely love. It’s inspiring to explore the developer experience and the evolving application development ecosystem. This newsletter is our opportunity to continue those conversations!
I’m hoping this conversation helps answer some common questions about engaging with developers. I’ll also share perspectives from the best minds in the industry, because there are so many different approaches to this fast growing discipline! A sample of questions I get all the time:
When to hire your first Developer Advocate?
Where should DevRel sit in my organization?
What is developer marketing?
How to build your developer ICP?
What does Product led Growth look like at a Dev-first company.
I’m excited to hear your feedback and get to know you all!