Thank you for yet another incredible article! Tbh, I think the phrase "developers hate marketing" applies just as much to any person.
Lately, I wanted to purchase an Android phone, and almost every marketing copy was filled with "fast performance" and "amazing camera" garbage, without any differentiator to help me decide which one to buy. Most B2B SaaS companies have such fluffy copy that you won't even understand what they sell even after scrolling through the entire homepage. It makes me so mad.
Marketing gets a bad rap because most marketing is... bad. No one loves being sold to, but everyone loves to shop! It's a two-way conversation, and most marketers love throwing jelly on the wall. Sorry for the rant, but I agree with the criticism marketers sometimes receive.
Thank you for yet another incredible article! Tbh, I think the phrase "developers hate marketing" applies just as much to any person.
Lately, I wanted to purchase an Android phone, and almost every marketing copy was filled with "fast performance" and "amazing camera" garbage, without any differentiator to help me decide which one to buy. Most B2B SaaS companies have such fluffy copy that you won't even understand what they sell even after scrolling through the entire homepage. It makes me so mad.
Marketing gets a bad rap because most marketing is... bad. No one loves being sold to, but everyone loves to shop! It's a two-way conversation, and most marketers love throwing jelly on the wall. Sorry for the rant, but I agree with the criticism marketers sometimes receive.